Constant innovation here at On-StJohn

Frankly, my idea of the perfect Beach Break is a camera on a tripod pointing at some sand and waves. But our Creative Services Dept. (Russ) is constantly pushing for innovation. So we are trying a new technique in the next couple of Beach Breaks called Boat Cam. It’s nothing more than Russ straddling the side of a dinghy and me going ‘round in a circle…a kind of 360 degree virtual tour. It’s really not that great, what with wave and wake rocking us back and forth, but until I can figure out how to hang Russ from a gimbal, it is what is it. (By the way, “it is what it is” is the most frequently-used phrase by anybody building a villa on St. John who is in the final weeks of finish work. It basically means “We’re broke! Okay! I’ll accept this!)

9 Responses to “Constant innovation here at On-StJohn”

  1. Keep Left
    March 6th, 2007 02:13
    1

    No, I disagree that the saying when building is, “It is what it is.”

    Absolutely NO! The most popular saying whey you are building is, “It will be done when its done!”

  2. Rob
    March 6th, 2007 08:47
    2

    Well, this should be interesting…can’t wait to see what you guys come up with for tomorrow!

  3. jrg
    March 6th, 2007 08:49
    3

    Pretty skillful, not dropping the camera and all. Almost as important as not dropping your drink.

  4. kirk
    March 6th, 2007 10:54
    4

    Oh God, Russ half naked, bent over a dinghy is not what i needed to see before my first cup of coffee this morning.

  5. Rob7
    March 6th, 2007 19:36
    5

    I think “Boat Cam” has a lot of potential….
    and the “creative services department” knows how to get the job done…Russ will do great.

  6. Pete
    March 6th, 2007 22:04
    6

    I hope he bought that dinghy dinner first.

  7. buddy
    March 7th, 2007 07:41
    7

    I just reviewed Beach Break: Francis Bay. I think the bobbing of the “boat cam” adds to it… and… anytime I want to feel a little queasy, I’ll watch it…

  8. Robin
    March 7th, 2007 09:04
    8

    My brother…half-naked, straddling the side of a dinghy. That’s enough to make any sister proud!

    Robin

  9. Barbara
    March 11th, 2007 14:56
    9

    When your looking at these boat cams from Mass,they look pretty nice from here. Keep up the great work

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