Beverly’s business
How do you keep the USVI on the minds of travel agents and reporters who are bombarded with glossy, slick marketing campaigns on a daily basis? Hire a talented ad firm and make yours just as slick.
And then find a charismatic front person to be the one who delivers the message.
That would be USVI Tourism Commissioner Beverly Nicholson Doty and we’d guess she spends more time on the road promoting the U.S. Virgin Islands than she does getting to enjoy them.
If you own a t-shirt store or a restaurant or a villa or boat rental business, this is the person who is ultimately responsible for bringing you new customers. And we think she’s doing a great job.
We caught up with her at a USVI reception for the press and travel industry folks at the swanky Park at Fourteenth in Washington, just three blocks from the White House, and we learned a lot about this year’s marketing campaign. We’ll share some of it with you this week…and post some of our conversation with Beverly too.
But first, here’s a look at Beverly in action.
June 30th, 2008 08:02
She certainly makes a good and cheerful presentation. Incidentally, is there a pomotional video just for STJ in the USVI Tourism Dept’s repertoire?
June 30th, 2008 09:28
What a jewel! I agree, she’s got the best job in the world!! CTC - let’s hope not (let’s keep STJ a secret!!!)
June 30th, 2008 09:44
A TIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
June 30th, 2008 10:39
It’s a good thing Jeff put that baseball cap on at the end. I almost didn’t recognize him.
June 30th, 2008 11:33
good afternoon,
very very very nice.
nice pic at the end there.
have a happy forth.
June 30th, 2008 17:27
I agree with Ruth……Jeff in a Suit and Tie…. this is the speedo and tshirt guy …. I am totally speechless
June 30th, 2008 17:45
She seems cute - so does that dude at the end!
June 30th, 2008 19:24
Two great ambassadors! What more could we ask for?
July 1st, 2008 20:14
I thought the guy in the end was Jeff, till he put his had on frontward. The guy I know, only wears it backwards!
July 2nd, 2008 12:52
I was in Washington with the family for a vacation and saw the Caribbean tourism expo going on. Wish I would have stopped in.